Home / #LiveMajorCrush / A Hospitable Spirit. Lou Zant has never met a stranger.
A Hospitable Spirit. Lou Zant has never met a stranger.

A Hospitable Spirit. Lou Zant has never met a stranger.

I’m not big on clichés, but there’s this one that people say about me that’s pretty accurate:

Lou Zant has never met a stranger.

It’s true! I sincerely enjoy getting to know people — no matter who they are or how our paths have crossed. But for almost a decade now, I’ve been turning strangers into friends in tasting rooms and on wine tours throughout the California Wine Country, and whenever I meet someone new, the lasting connections I’m able to make adds so much to my world.

Every time I take someone on a private wine tour, the first thing I say to them is this:

“I’m going to act like you guys are my best friends from back home and I’m about to show you the Wine Country!”

I treat all of my private tour clients this way because their experience matters to me on a very personal level — because, for me, wine is personal. What I discovered when I moved to Sonoma, California, is that great wine is made by great people who love making every bottle for folks just like me. And sitting down and offering up a glass of a unique vintage among friends is what makes everything I do so worthwhile!

It was just a matter of time before I figured out a way to make my love of sharing the Wine Country with others an even bigger reality. I knew there had to be a way for me to connect winemakers to wine consumers with a true spirit of hospitality that could defy travel restrictions, time zones, and any other variables that can get in the way of sharing a moment over the perfect bottle of wine. 

So if you’re reading this blog, then you’re already starting to experience what it is I’ve been longing to create. Simply put…

Major Crush is an expression of my brand of hospitality. 

I want to connect you to the stories and the wines of some of the most amazing winemakers in the world, and I want you to be able to get these bottles of wine at a great price every month, too! So for me, every aspect of this website is all about connection and making you feel welcome. It’s a privilege for me to invite you into the Major Crush experience as one of my new friends, because, after all…

I really am that guy who’s never met a stranger!



Dec 12, 2020 • Posted by Patti Harrison


Dec 11, 2020 • Posted by Donald Saba

You have discovered your calling my friend. We miss you here in Florida but we are very happy for you.

Dec 10, 2020 • Posted by KJ Richey

Great article! It is so true…love your outgoing personality Lou and Love you! Let me know how it is going! 💚🌼

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